I design and build digital products end to end - from defining the product and its flows to the interface and the code.
My work spans web platforms, internal systems, mobile apps and real-time 3D games. I handle product definition, UX/UI, front end and back end, and I can own a product from the first spec to production.
4 of the products here are live and in use, so I also know the work that comes after launch: performance, data, releases and feedback from real users.
I studied digital interactive design at H.I.T Holon Institute of Technology. I started in advertising: art direction at Dar Digital, then the studio at McCann, working every day on campaigns and assets for some of Israel's biggest brands, directly with account managers and under tight deadlines. Since 2022 I have worked freelance on brands and products, and then moved to building products of my own, from the design to the code.
Turning a broad idea into a clear scope, user flows and a spec a team can build from.
I design the interface and build it, so what ships matches the design.
4 of the products here are live. They can be opened and tried.
Right-to-left and left-to-right, planned from the first screen.
The problem, the users and the scope - what is being built, and why.
Flows, screens and a design system, tested with real content.
Front end, back end and infrastructure, with a working version at every step.
Release, measure what people do, and keep improving.