So we built a company where the people who design the product are the people who build it.
We're Daniel and Itamar Tuby. Between us we cover the whole line - product thinking, UX and interface design, frontend, backend, data and infrastructure - and we sit in the same room while we do it. A decision made in a sketch is still intact when it reaches production, because nobody had to translate it.
It shows in the details. In Auticket the appeal button sits next to the pay button, because a citizen who can't find it calls the municipality. In Midrash.live an in-person class is its own entity rather than a video, because squeezing it into the video model would have broken search. In Strata the owners' signatures are drawn as a bar with the legal threshold on it - because “are we there yet?” is the only question anyone asks of that number.